Please use this identifier to cite or link to this item:
https://libr.msu.by/handle/123456789/24328| Title: | Verbalization of native advertising from social internet networks |
| Authors: | Shevtsova, A. |
| Keywords: | Tik Tok videos native advertising |
| Issue Date: | 2025 |
| Publisher: | МГУ имени А. А. Кулешова |
| Citation: | Shevtsova, A. Verbalization of native advertising from social internet networks / A. Shevtsova // Романовские чтения – 17 : сб. ст. Междунар. науч. конф., Могилев, 28 ноября 2024 г. / под общ. ред.: А. С. Мельниковой, Е. И. Головач. – Могилев : МГУ имени А. А. Кулешова, 2025. – С. 132–133. |
| Description: | The article covers the results of the comparative analysis of native advertising, demonstrating that in English and Russian TikTok videos it is characterized by different degrees of informality, emotionality as well as the use of linguistic and non-verbal devices. |
| URI: | https://libr.msu.by/handle/123456789/24328 |
| ISSN: | 978-985-894-187-1 |
| Appears in Collections: | Романовские чтения – 17 (Полный текст) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 132-133.pdf | 549,06 kB | Adobe PDF |  View/Open |
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